Suomen Epidemiapuhdistus Oy: ”Coaching is a must for a startup developing a new service concept.”
Suomen Epidemiapuhdistus Oy, SEP, is a startup with a new service concept. The business provides facility disinfection services for corporate and private customers. Since spring 2019 Managing Director Sampo Holm has used Business Mill’s coaching services to define the business concept. It is essential to test, with a coach, the aims and potential of a new service concept at an early stage.
”When creating something new, the market for the innovation has to be identified. Our coach Mikko helped us define the practical steps to take.”
Sampo describes the importance of coaching: ”It is essential to test, with a coach, the aims and potential of a new service concept at an early stage. When creating something new, the market for the innovation has to be identified.” Experimenting and trying out the emerging business concept are in a major role here. Mikko from Business Mill has assisted in defining the practical steps. He, as a coach, has allowed the entrepreneur to build trust and confidence in how to go forward and what the right paths are.
Contacts to experts at LUT University
Besides coaching, Suomen Epidemiapuhdistus Oy has got information on various funding options for the future, who to contact and how. Business Mill has provided contacts also to experts at LUT University. In autumn 2019, a group of students were commissioned to draw up an internationalization plan.
Sampo encourages those aiming for a growth boost to turn to Business Mill when needing an outsider’s insights. Drawing a road map to reach the business goals requires a broad-based understanding of the process. In the initial stage, it is important to see what to focus on. Outside experts push the entrepreneur forward.
And on the most positive note, Business Mills services allow long-term cooperation. Also later on, entrepreneurs can share and discuss new ideas with experts and get support when further developing their ideas.
“Coaching strengthens the entrepreneur’s confidence about how to move forward and what are the right paths to follow.”
"Coaching is a must for startups developing new ideas. Also experienced entrepreneurs, when aiming for a growth boost, get more confidence and an outsider’s insights,” Sampo Holm says.
BM Millstones training helps to perfect your pitch to funders
Entrepreneurs had an extra benefit from the Milestones event, where they were invited to present their business concepts in a condensed form to funding providers. Preparing for the event helped to define more clearly the target group, finances, and market niche. “During the event, we got encouraging feedback that will be valuable when applying for funding in the future.
Business Mill will arrange a couple of BM Millstones events every year.